Super Bowl farm ad for Chrysler truck benefits FFA
February 04, 2013 | 02:55 PM
Chrysler Group LLC used images of rural America and commentary by the late radio broadcaster Paul Harvey in an ad to sell its Ram truck during Super Bowl XLVll on Sunday evening.
The company commissioned 10 noted photographers including National Geographic’s William Albert Allard and documentary photographer Kurt Markus to take images of American farm life for an ad titled “So God Made a Farmer,” Chrysler said in a news release.
The Ram brand has declared 2013 to be its “Year of the Farmer.” In this latest extension of the brand’s “Guts, Glory, Ram” campaign, Chrysler said the goal was to use “slices of farming life to remind us of our shared identity and character, the greatness born out of perseverance and determination and the rewards that come from hard work.”
The Ram truck brand has had a long-standing partnership with the National FFA Organization (formerly known as Future Farmers of America) dedicated to highlighting and underscoring the importance of farmers. For every view, download or share of the two-minute “So God Made a Farmer” spot located on the brand's website, the company will make a donation to the FFA, with the intent of generating $1 million for FFA hunger relief efforts in local communities.
The brand is calling on the public to help reach the goal by viewing and sharing the video posted at www.ramtrucks.com/keepplowing.
“Farmer” was created in partnership with The Richards Group of Dallas, Texas. The broadcast spot can also be viewed on at www.youtube.com/ramtrucks.
The company commissioned 10 noted photographers including National Geographic’s William Albert Allard and documentary photographer Kurt Markus to take images of American farm life for an ad titled “So God Made a Farmer,” Chrysler said in a news release.
The Ram brand has declared 2013 to be its “Year of the Farmer.” In this latest extension of the brand’s “Guts, Glory, Ram” campaign, Chrysler said the goal was to use “slices of farming life to remind us of our shared identity and character, the greatness born out of perseverance and determination and the rewards that come from hard work.”
The Ram truck brand has had a long-standing partnership with the National FFA Organization (formerly known as Future Farmers of America) dedicated to highlighting and underscoring the importance of farmers. For every view, download or share of the two-minute “So God Made a Farmer” spot located on the brand's website, the company will make a donation to the FFA, with the intent of generating $1 million for FFA hunger relief efforts in local communities.
The brand is calling on the public to help reach the goal by viewing and sharing the video posted at www.ramtrucks.com/keepplowing.
“Farmer” was created in partnership with The Richards Group of Dallas, Texas. The broadcast spot can also be viewed on at www.youtube.com/ramtrucks.
