OTA survey says more U.S. families choosing organic
November 03, 2011 | 12:05 AM | Filed in: Organic
Seventy-eight percent of U.S. families — more than ever before — say they are choosing organic foods, according to a survey published Wednesday by the Organic Trade Association (OTA).
Christine Bushway, Organic Trade Association
“In a time when the severity of the economy means making tough choices, it is extremely encouraging to see consumers vote with their values by including quality organic products in their shopping carts,” said Christine Bushway, OTA executive director and CEO.
The finding is one of many contained in OTA’s newly released 2011 U.S. Families’ Organic Attitudes and Beliefs Study.
“It’s clear that with more than three-quarters of U.S. families choosing organic, this has moved way beyond a niche market,” Bushway added.
According to the study, four in 10 families indicate they are buying more organic products than they were a year ago. Those findings are in line with those in OTA’s 2011 Organic Industry Survey, which revealed that the U.S. organic industry grew at a rate of nearly 8 percent in 2010, Bushway said.
The new release did not say how much Americans are spending on organic foods.
OTA, in partnership with KIWI Magazine, polled nearly 1,300 U.S. families about their attitudes and behaviors relating to organic foods. The total sample reflects the target population of U.S. households at a confidence interval of plus or minus 3 percent at the 95 percent confidence level.
Christine Bushway, Organic Trade Association
“In a time when the severity of the economy means making tough choices, it is extremely encouraging to see consumers vote with their values by including quality organic products in their shopping carts,” said Christine Bushway, OTA executive director and CEO.
The finding is one of many contained in OTA’s newly released 2011 U.S. Families’ Organic Attitudes and Beliefs Study.
“It’s clear that with more than three-quarters of U.S. families choosing organic, this has moved way beyond a niche market,” Bushway added.
According to the study, four in 10 families indicate they are buying more organic products than they were a year ago. Those findings are in line with those in OTA’s 2011 Organic Industry Survey, which revealed that the U.S. organic industry grew at a rate of nearly 8 percent in 2010, Bushway said.
The new release did not say how much Americans are spending on organic foods.
OTA, in partnership with KIWI Magazine, polled nearly 1,300 U.S. families about their attitudes and behaviors relating to organic foods. The total sample reflects the target population of U.S. households at a confidence interval of plus or minus 3 percent at the 95 percent confidence level.
